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Check out imagery from the Nike x NBA launch party

The event featured Houston rapper Travis Scott

  • Lewis Munro
  • 2 October 2017

Originally announced in 2015, Nike’s partnership with the NBA begins this year with the 2017 – 2018 season, as the pair releases information on the new Statement Edition uniform and NikeConnect technology.

All 32 uniforms were previewed during a global celebratory event at the Sony Studios in Los Angeles, with the help of Houston rapper Travis Scott who performed in a brand new Houston Rockets jersey.

The event also saw the launch of new NikeConnect technology, which offers personalised experiences activated through the jersey, a smartphone and the NikeConnectApp – allowing fans to connet with real-time content and exclusive experiences through the NikeConnect Logo.

Check out images from the gallery above, or head over to Nike for more information.

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