Online music retailer Beatport has announced the addition of its Afro House category in an effort to provide consumers with a more focused selection.
Citing the current rise of trends, Beatport is making an effort to properly spotlight the afro house sound. In recent years the genre has made its way into DJ sets from Innervisions flag-bearers Dixon and Henrik Schwarz and has been pushed forward by South African house heroes like Black Coffee and Culoe De Song.
Beatport Chief Product Officer Terry Weerasinghe touched on why the company chose to add the new category:
“The Afro House sound is now stronger than ever on dancefloors around the world. We've focused this year on building the best possible store experience for DJs, which makes it the right time to add this thriving genre to Beatport. In order to do it right, we've collaborated closely with the labels and artists at the forefront of the movement. Our dedicated team will curate the best Afro House tracks every week, and spotlight the artists you need to know about."
The Beatport Afro House page will feature rotating content from the genre's key players, including a monthly chart from Rise and DJ charts from Jimpster, Zepherin Saint, Hyenah, and Pablo Fierro. Prominent labels releasing afro house, like Innervisions, Tribe Records, and Keinemusik, will also be featured.
The recent addition follows the update Beatport made earlier this year by adding trap/future bass, garage/bassline/grime and leftfield bass categories.
Check out Beatport's Afro House page here.