Fashion brand DKNY is ramping up to their 30th anniversary and have selected a familiar New York duo to help celebrate the special moment.
The Martinez Brothers, who famously and proudly rep their hometown of the Bronx, are one of two music acts that have been selected as the face of DKNY's 30th anniversary campaign.
"We were born and raised in the Bronx," The Martinez Brothers said in a statement. "We are blessed to have found our passion through music. It’s taken us to the far corners of the world, and along the way we have met so many people and have had the craziest adventures. At the end of it all though, New York is our home. It made us who we are and is with us always, wherever we may be. You can hear it in the music we play and how we talk, and see it in the way we dress. That’s why this partnership with DKNY is so natural and makes perfect sense for us. Excited to be a part of their family and continue to tell this New York story."
In addition, pop singer Halsey has also been selected as a featured artist, and will perform alongside The Martinez Brothers at DKNY's birthday party during New York Fashion week in September.
The Martinez Brothers have long had a hand in fashion, alongside their illustrious career as leading DJs and producers. In 2014 and 2016, the brothers composed, mixed and arranged the music for Givenchy's Fall/Winter runway collection and in 2015, they launched their own custom collaboration with New Era.
Find the DKNY campaign video with The Martinez Brothers below.