The elrow chicken's head has mysteriously gone missing

The head of the elrow chicken has mysteriously gone missing and the renowned party series has announced it will give a reward for the head's return.

Famously named Rowgelia, the chicken mascot has been synonymous with elrow since the party series began in 2010. Since then it's grown to become arguably the most popular event on the global circuit, taking place in 25 countries and reaching over 1 million people annually.

Elrow shared the announcement of Rowgellia's missing head via Twitter, without giving any specifics as to whether the mask had been stolen or just misplaced: "Special announcement for all the elrow lovers. We are sad to communicate Rowgelia's head has gone missing. Please we ask for your help to share this in order to find it and keep the party going."

Be sure to reach out to elrow if you know where Rowgelia's head is. View elrow's Tweets below.