Swedish House Mafia sell masters and publishing rights for undisclosed fee
Forming “a joint venture’ should “develop and amplify the Swedish House Mafia brand worldwide”
Swedish House Mafia have sold their masters and publishing rights to Pophouse Entertainment.
Co-founded by ABBA’s Björn Ulvaeus in 2014, Pophouse has made a deal with SHM over their rights and back catalogue for an undisclosed fee.
This deal also includes a full acquisition of the masters and publishing of Axwell & Ingrosso, which is the duo formed out of SWM.
Read this next: Swedish House Mafia reveal release date for album 'Paradise Again’
SHM and Pophouse are forming “a joint venture’ which will “develop and amplify the Swedish House Mafia brand worldwide” the company confirmed in a statement.
“Swedish House Mafia is a ground-breaking trio that brought club music to stadiums around the world, and they continue to pave the way in contemporary electronic and dance music,” Pophouse said in a statement.
“We are so excited to be partnering with them to tell that story for generations to come.”
Read this next: 12 throwback photos of Swedish House Mafia's glory years
“While our landmark agreement with them involves the acquisition of the recordings and publishing of their back catalogue, it is our first-of-its-kind joint venture with the band’s members that exemplifies the types of partnerships we are pursuing in our targeted expansion.”
SHM added: “It feels great for us to partner up with a company like Pophouse that will do much more than simply acquire our creative work. Pophouse will invest funds, know-how and resources to bring our music into areas of entertainment where it hasn’t been before and for new audiences to discover our legacy.”
Earlier this month, SHM released the date of their new album 'Paradise Again' as well as dropping a new single ‘Redlight’.
Becky Buckle is Mixmag's Digital Intern, follow her on Twitter