Sweat It Out Showcase in The Lab SYD: Yolanda Be Cool & Go Freek

This week in The Lab SYD, we join the race to find Mixmag's Label Of The Decade, by showcasing the sounds of the Sydney record label Sweat It Out and key members Yolanda Be Cool and Go Freek.

Sweat It Out was founded in 2008 by Dance Legend, AJAX (RIP).

The label is home to some of Australia's leading electronic exports such as RÜFÜS, What So Not, Motez and Anna Lunoe, alongside a wave of hotly emerging talent included Polographia, Crooked Colours, Winston Surfshirt and Enschway.

As an internationally focussed label, Sweat It Out throws regular parties across Sydney, Melbourne, Perth, Fiji, Miami, LA, New York, Amsterdam and Ibiza and they have their own imprint label, ‘Club Sweat’ which focuses more on the house and techno sounds.

Yolanda Be Cool co-own/A&R for the long-running label and are widely known for their smash hit singles 'From Me To You', 'Sugar Man' and of course, 'We Speak No Americano'. Go Freek are part of the nu breed of artists coming through the Sweat ranks, with the 'Devine' collaboration EP with Dom Dolla, their standout release to date.

Dig deeper into the Sweat It Out back catalogue here.

This week's stream will be broadcast live from 6pm (AEST) this Friday, April 28. You can watch the set in full over on our Facebook page and head to Mixmag TV for the full Lab SYD Playlist.

The Smirnoff Sound Collective is all about bringing fans closer to the DJs, providing up and coming talent with a solid platform and throwing unique events where fans and artists can party together. Check out more from the Sound Collective here