Spotify has announced its new "Blend" feature, which allows users to see how musically compatible they are with other users.
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Spotify customers have been testing the feature since June through the beta, but the feature has now become available for public use.
According to a statement, Blend will be "updated daily and adapts based on what listeners stream, combines the best of Spotify’s personalization capabilities and collaborative playlist functionality into a single shared playlist, making it easy for users to get into a social listening session that is made just for them.”
Users can now generate taste match scores, data stories and new cover art for their generated playlists.
Access to Blend playlists can be found in the Made For You section of the Spotify app.
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Speaking about the new project, Mike Mazzola, Spotify’s senior engineer said:
“Blend is like this mystery box of music. When you send it to your friend you never know what you’re going to get, and that’s part of the fun. While most of Spotify is personalized just for you, this is really something meant to bring two people together and let you discover new music through your friends.”
Tope Olufemi is Mixmag’s Digital Intern, follow them on Twitter