The Smirnoff Sound Collective have announced an impressive new activation for this year's Miami Music Week, which will simultaneously serve as their official US debut. For four days, the Sound Collective will take over South Beach with a range of impressive talents, including showcases from Black Butter Records, Area 10, Discwoman, Dirtybird and more.
The parties welcome a variety of sounds and talents across March 16 through 19, led by the likes of Gorgon City, MK, Anna Lunoe, Zeds Dead, Tiga, Honey Dijon, Justin Martin and many more. Smirnoff Sound Collective will be going from day through night all four days, and for those unable to parttake in the fun in Miami, Mixmag is taking care of streams of the events, which can be viewed on our YouTube page, Mixmag TV.
You can now watch the action below for The Lab Miami below.
Deforrest Brown is Mixmag's East Coast Editor. Follow him on Twitter here