Sainsbury’s is cashing on the vinyl revolution and launching a record label

Remember when the vinyl revolution seemed so pure? The revival of a beloved aspect of our music scene, finding new life among a fresh-faced generation.

Well, pack those rose-tinted glasses away, because capitalism’s tendrils are well and truly embedded now with the news that Sainsbury’s is launching a record label to cash in on the trend.

Sainsbury’s first started stocking vinyl last March and in June declared itself as the UK’s top retailer of records. Now the supermarket chain has lined up two compilations for release in collaboration with Universal and Warner Music via its new inventively-named Own Label imprint this Friday, November 3.

One is titled ‘Coming into Los Angeles - A Taste of West Coast’ and counts contributions from artists such as Fleetwood Mac and Judee Sill among its tracklist, while the other is called ‘Hi Fidelity - A Taste of Stereo Sound’, featuring the likes of Roxy Music, Tangerine Dream and Brian Eno. Mike Oldfield’s ‘Tubular Bells’, famed for its use in The Exorcist, is also included. A fittingly eerie soundtrack to accompany this news.

Speaking about the label launch, a spokesperson said: “Our customers’ love of vinyl shows no sign of abating, so alongside the classics albums, we want to offer our shoppers something they won’t find anywhere else. Our exclusive Own Label records have been carefully tailored towards the inquisitive, cultured tastes of our customers so we’re confident that they’ll love the sound of our new releases and our ever increasing vinyl range.”

Don’t all rush out at once.

[Via: City A.M.]

Patrick Hinton is Mixmag's Digital Staff Writer, follow him on Twitter