Sainsbury’s followed in the footsteps of Tesco and Aldi and started selling vinyl at 171 of its UK stores last month.
It’s a move that has drawn contempt from some corners of the music industry that like to keep their records and their groceries separate, but the retailer’s head of music and books Pete Selby has spoken out in defence of the move.
Speaking to Music Week, he said: “The format never used to be elitist and we don’t believe, given the emotional attachment it still has for many customers, it should be seen as out of reach for them in 2016
“We’re fully aware that this is a sensitive issue and clearly mindful of the potential criticisms but we genuinely believe that all retail channels can and will continue to co-exist.”
The venture has been a success so far, with Sainsbury’s performing 25 per cent better than their sales target in the first 48 hours, with plans to expand the range of records on offer in the near future.
Patrick Hinton is Mixmag’s Digital Intern, follow him on Twitter