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Prévu travel to Iceland for AW19 look book

The brand has travelled to the Nordic Island country to showcase their winter offering

  • Tayler Willson
  • 17 October 2019
Prévu travel to Iceland for AW19 look book

From the streets of London to the heart of the North Atlantic, Prévu’s AW19 collection is an offering made to combat the colder climates.

Founded in 2015, Prévu is a contemporary menswear design house based in the heart of East London. The brand offers ready-to-wear garments, inspired by East London, with notes to the Parisian lifestyle and other aspirational European destinations.

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Dubbed their coldest campaign yet, Prévu traveled to Iceland for AW19 to test out and shoot their new collection. Featuring bold twin-sets that work just as well on their own, the brand has ensured that while each product is lightweight and comfortable, it can combat the impending chillier climates too.

For this collection Prevu also wanted to give back to their customers and involve them in this campaign. That being so, they decided to have them help design the collection as well as be the face of it.

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To view the full collection, visit the Prévu website. Prices range from £70 - £110.

Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter

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