Premiere: Cry Baby unveils a female-centric new label with 'Roses Are Dead'

Brooklyn-based techno talent and Smirnoff Sound Collective artist Cry Baby has already made several impressive strides to cement her footing as a rising underground talent in the scene, and today she adds yet another accolade to her still young career with the introduction of her new imprint, FM Elle.

FM Elle is a multi-city and female-focused techno and house music collective that is curated by a group of women and placed an emphasis on nurturing and highlighting female talent, though not exclusively. Her label debuts with a release from the producer herself, a sultry and teasing tune called 'Roses Are Dead'.

The track was created after an especially inspiring session Cry Baby attended with the Smirnoff Sound Collective, where she headed out to a retreat in upstate New York with a slew of fellow artist peers and industry mentors for intimate studio time. The track is out on FM Elle on June 13.

Find more Smirnoff Sound Collective premieres here.

Purchase 'Roses Are Dead' by Cry Baby via Beatport here.