Jesse Wellens and Sam Macaroni directed the sci-fi visual that portrays the four rappers co-piloting a spaceship, hanging out with an astronaut shiba inu, and partying with stripper aliens on planet Snoopiter.
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The new song is included on Snoop's Def Jam project 'The Algorithm', which will feature artists from the label's "past, present, and future."
“There’s so much talent on this record,” Snoop said in a statement, “so many styles of music, it breaks the algorithm. Right now, the algorithm is telling us you have to rap this way, you have to sound this way, but they’re not telling you how it’s supposed to feel. My algorithm is going to give you a feeling, not a sound.”
Snoop Dogg is set to perform at the 2022 Super Bowl Halftime Show alongside Kendrick Lamar, Dr. Dre, Eminem, and Mary J. Blige.
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Today (October 20) is Snoop Dogg’s 50th birthday.
You can watch the video on YouTube linked below.
Aneesa Ahmed is Mixmag's Digital Intern, follow her on Twitter