Both Gen Z and Millennials claim to be “going out less,” according to study
Keep Hush found financial difficulties, less interest in drugs and not being able to persuade friends as reasons behind the decline
Keep Hush has shared findings from its community-led survey U Going Out.
The survey that was recorded in May asked a mixture of millennials and Gen-Z about their experiences clubbing post-pandemic.
Both generations agreed that they were less interested in clubbing since the pandemic with people noting that they “can’t convince mates” to go out as well as that they “prefer staying in”.
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Results show that 25% of Gen-Z were interested in going out whilst just 13% of millennials were up for a night out which makes Keep Hush believe that it could show that “the pandemic brought forward some people’s retirement from clubbing.”
Gen-Z have also become less interested in drinking and drugs, and blame financial concerns for a lack of interest in going out.
However, for ticket sales to nights, 24% of Gen-Z and 31% of millenials are less likely to buy tickets in advance of the event.
“Friends have said they are less organised and more spontaneous after the pandemic.” according to those who filled out the survey.
Cheap tickets also seemed to be last on the reasons why both groups when choosing an event.
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For reasons why they’d go out to a club, both generations similarly agreed that they want to hear good music whilst Gen-Z did also swerve more towards “getting lit”.
One main difference between the age groups is that Gen-Z go out for a night with friends whilst millennials cared about a good venue.
Keep Hush says in their statement that: “The findings set out a complex picture - offering no singular clear reason. With better resources and the help of others we can take our investigation to the next level.”
Key takeaways according to the club night are that promoters should make the most of “ravers last minute mindset” with clubbers to “support in advance” when they can.
Check out their full findings below.
Becky Buckle is Mixmag's Digital Intern, follow her on Twitter