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JNCO Jeans are going out of business

Farewell to a '90s rave wardrobe essential

  • Cameron Holbrook
  • 19 February 2018
JNCO Jeans are going out of business

The iconic ‘90s counterculture company JNCO Jeans have announced that they are officially going out of business.

A wardrobe essential for any child of the ‘90s rave movement, the wide and spacious pants created by JNCO Jeans (short for Judge None Choose One) have failed to keep up with modern style standards, despite an attempted reboot of their brand back in 2015.

In a heartfelt statement made on their website on February 15, the Los Angeles-based company wrote: “Thank you to all who have made JNCO special. We’ve truly enjoyed making clothing for such a devoted base of enthusiasts.”

To those who wish to get their hands on a pair of jeans with a 50-inch hem, the company will be selling the rest of their inventory on a first-come first-serve basis.

Cameron is Mixmag's US Editorial Intern. Follow him on Twitter here

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