The debut collection is called Gorilla Warfare. The brand’s mission statement takes pride in individuality and going against the grain, stating: ‘they tried and try to force their insecurities onto me. Told me I was UGLY, so I took ugly and turned it in gold.’
The collection is made up of four capsule collections: Jamba Boyz is made up of simple graphic t-shirts; Heavy Duty offers two pyjama sets costing £300 each; Don’t Hide The Beauty focuses on accessories like scarves and socks; and The Militériens offers puffer jackets costing up to £850.
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On the site, The Ugliest promises ‘to provide you luxurious pieces to ensure you never hide your beauty, through your journey of manifestation and onwards.’
J Hus recently had to release his album ‘Big Conspiracy’ earlier than planned due to it being leaked online.
Watch the short fashion film that J Hus has released alongside the collection below.
Jemima Skala is Mixmag’s Weekend Editor. Follow her on TwitterRead this next: Get the best of Mixmag direct to your Facebook DMs