Following the pair’s first collection that was designed to connect immigrants and refugees from all over the world through sports, this second drop seeks to target everyone – connecting the world through the #5683 Connection Project.
The collaboration oozes a futuristic vibe, mixing warm and cold neutrals with splashes of bright yellow. The collection fuses soft textures with sporty-tech feels and sports reflective detailing.
Taking on a more refined approach to the signature hummel aesthetics, the collection is made up of an array of jackets, printed hoodies, tees and shorts, all oozing a sports DNA.
Alongside the launch, hummel is dedicated to promoting the importance of authentic and real-life connections between humans. Facing an increasingly digitalized world, the brand emphasizes the need to disconnect and evoke human connections in order to fight a progressive loneliness.
hummel will be presenting the AW19 hummel HIVE collection across the summer and will be available at www.hummel.co.uk.
Tayler Willson is Mixmag’s Digital Fashion Editor, follow him on Twitter