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hummel HIVE channels Scandinavian heritage for AW19

The Danish brand return to their roots for autumn winter collection

  • Tayler Willson
  • 4 July 2019
hummel HIVE channels Scandinavian heritage for AW19

Referencing ‘90s prints and colourways, hummel HIVE’s upcoming autumn winter collection is a healthy mix of sophistication and a modern day interpretation of the brand’s extensive archive.

Celebrating the Nordic landscape, the collection has been designed to evoke freedom, friendship and the crispness of the colder months.

Combining sporty silhouettes with classic outerwear, it's packed with exaggerated colourways, functional puffer detailing and a multitude of stripe motifs, archive geometries and colour blocking.

Technical materials and further archive references come together to create striking contrasts and comfortable, yet functional reworks of sport styles.

Championing transparency, honesty and sport to the brand’s core, HIVE intends to ignite fashion subcultures around the world whilst striking and engaging communication.

The AW19 collection from hummel HIVE is available worldwide from 8th August 2019.

Tayler Willson is Mixmag's Digital Fashion Editor. Follow him on Twitter

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