“We’re the generation of change”: 99GINGER on the changing pace of Paris’ underground - News - Mixmag
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“We’re the generation of change”: 99GINGER on the changing pace of Paris’ underground

The collective are set to play at The Face and New Balance’s party in Paris this week

  • In association with New Balance
  • 17 January 2023
“We’re the generation of change”: 99GINGER on the changing pace of Paris’ underground

In a brand new Digital Cover interview with The Face, Paris-based collective 99GINGER speak about the rapidly changing pace of the city’s music and fashion underground.

Set to perform at The Face and New Balance's collaborative party with support from Mixmag in Paris this Thursday, 99GINGER’s Kirou Kirou gears up to play across an hour-long slot.

“We’re the generation of change,” says Kirou Kirou, speaking to The Face ahead of the event. “France is pretty conservative, musically and otherwise. It’s house music for white people. I listen to a lot of house music, but that scene was not inclusive.”

Read this next: Want to party in a warehouse in Paris?

Kirou Kirou is due to play from 10:30 PM - 11:30 PM this Thursday, with the performance available to watch on Mixmag's YouTube next week for those who didn't manage to catch it. The sub-headline set takes place before a takeover from French rapper BU$HI and Leicester’s Sainté.

The party will go ahead in an unexpected warehouse space at the heart of Paris on January 19 - just a hop, skip and a jump from the Gare de Lyon - to celebrate New Balance’s We Got Now project.

We Got Now explores the best in alternative and underground music. Giving a platform to up-and-coming talent, New Balance does it in style - throwing their hat into the ring of cultural ambassadors.

Read this next: An essential city guide to Paris

Made up of seven members, 99GINGER is a growing collective taking the Paris dance music sphere by storm with a regular slot on NTS Radio, city-wide parties, and a forthcoming residency at London’s KOKO through April.

99GINGER's Red Koffee argues: “[The Paris scene] was too segmented. When we go out, we want music from distinct music scenes, from distinct countries and distinct towns and distinct movements. A nice fusion of all that.”

Join us to catch Sainté, Leys, 99GINGER, and Bu$hi, or catch the playback over on our Facebook page or on MixmagTV.

Sign up for guestlist below, and read the full cover from The Face here.

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