Joel Zimmerman, also known as Deadmau5, has become infamous for supplying apt social commentary through trolling.
This time around, the mau5 takes a jab at Hardwell after releasing his new fragrance ECLIPSE, a product advertised to "transform" the artist's "very personal world into an energetic scent".
In response, Zimmerman (via livestream) walks into his own bathroom and fills an emptied hand sanitizer bottle with toilet water, taking inspiration from Hardwell's "eau de toilette”.
Joel gave his special product a $50 price point, $10 higher than ECLIPSE and gave details: "This is legit. This is the real deal. The is water direct from my toilet...This is legit water from the place I piss and shit".
Within one minute, two users tuned into the stream donated $50 in exchange for Deadmau5's toilet water.
"See Hardwell? I can push this shit too" Zimmerman reacts, "And I didn't have to go to a board meeting or nothing'.
Fair fucking play, Joel!
See a clip of the sale below.
Sydney is Mixmag's US Digital Content Editor. Follow her on Twitter here