Rising hip-hop star Cakes Da Killa has collaborated with Red Bull Sound Select for a new lyric video, ordering up a brazen serving of literal illustrations for his recent 'New Phone Who Dis'.
Animated and effectively entertaining, Cakes enlisted director Ben Clarkson with Adult Swim on issuing duties.
The track is a quick charge to youth culture, with the artist cutting fierce lyrics of his unashamed high-maintenance style, lack of patience and hard-to-forget flow. A clear statement on the now-standard routine of social media and digital communication, 25-year old Cakes sharply integrates impressively relevant and resonating messages into a catchy rap original.
'New Phone Who Dis' will officially release with Cakes Da Killa's 'Hedonism' album on October 21. Watch the video below.
Sydney is Mixmag's US Digital Content Editor. Follow her on Twitter here