Electronic music hardware producer Behringer has announced that it will cut prices for its synthesisers by up to 60% as the global supply of semiconductor chips has increased.
The company announced the price cuts in a post on Facebook last week (March 23), which read: “Up to 60% price reduction on all our synths.
“As semiconductors become more available and prices come down, we’re able to ramp up production. In line with our promise to share our savings with you, we’re really excited to lower our pricing by up to 60%,” it continued.
“Thank you for all your support and loyalty. You’re the reason why we love what we do.”
Since announcing the price cuts, the cost of purchasing the Behringer Poly D Polyphonic Analog Synthesizer has fallen to $599 USD from $809, the Behringer DeepMind 12 Analog Synthesizer has been cut by $130 to $799, and the Behringer 130 Dual VCA Eurorack Modul has dropped to €78 from €109 in January.
A global shortage of semiconductor chips in 2021 and 2022 – caused in part by COVID-19 lockdowns and an ongoing trade war between China and the USA, as well as tensions between China and Taiwan – led to a shortage and higher prices for DJ and music production equipment.
The problem was made even worse when a factory in Japan burnt down, where the majority of chips produced for Pioneer and Denon equipment was produced, which was one of the “only factories in the world to make them” according to Steve Lee, the Managing Director of DJ equipment retailers Synthetic Pro Audio.
Founded in 1989, the German music tech company has made a reputation for recreating classic pieces of DJ and music equipment for cheap prices. Recently, it announced that it was cloning the iconic Roland Juno-60, with its upcoming Behringer Neptune-80.
Isaac Muk is Mixmag's Digital Intern, follow him on Twitter