​Qilla Records' pop-up festival Alchemy to host third edition in Indian city Pune - News - Mixmag
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​Qilla Records' pop-up festival Alchemy to host third edition in Indian city Pune

Alchemy takes place this weekend on April 17

  • Gemma Ross
  • 11 April 2022
​Qilla Records' pop-up festival Alchemy to host third edition in Indian city Pune

Alchemy, India’s pop-up electronic and arts festival, is back for a third edition this month, taking place in Pune on April 17.

After hosting its first and second editions in the forest of Hyderabad and on Goa’s coastline respectively, the third instalment of Alchemy will take place in the country's western region.

From 3:PM until 1:AM, the day-to-night event takes place across the open-air One Restaurant & Bar, on the edge of Koregaon Park.

Alchemy comes from the team behind India’s Qilla Records founded by Madhav Shorey a.k.a Kohra. The line-up features The Gods Planet founder Ness, Yuka Geer, Rico Cassaza and Dotdat alongside Qilla artists Kohra, Midnight Traffic and Tasneem.

Read this next: A deep dive into South Asian electronic music

The record label’s brainchild first launched in 2021 following tight COVID restrictions across India. Spanning a variety of genres from techno, to electro, ambient, breaks, and more, Alchemy pushes forward emerging and homegrown talent in India’s underground electronic scene.

The pop-up event will also cater to others with an artistic spread of brands selling handcrafted products, including artisanal jewellery, masala soda, and slow fashion.

A new line of Qilla Records unisex merch featuring limited-edition hand-dyed shirts, pants and branded T-shirts.will be launched at the festival, made in collaboration with Goa-based Dacoit Studio.

Read this next: Risen festival announces new line-up additions

Alchemy is described as a “gathering of like-minded individuals seeking to journey into the numinous realm, a vivid dream that turns into reality by metamorphosing aural, visual, and spatial elements to birth a whole greater than the sum of its parts.”

The ‘flash festival’ experience takes place this weekend. Check out the video of Alchemy’s last edition below, and find tickets to this weekend’s event here.

Gemma Ross is Mixmag's Editorial Assistant, follow her on Twitter

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