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adidas Originals and NTS announce DON’T ASSUME collection

A collaboration tying local community spirit with a global outlook

  • Tayler Willson
  • 20 May 2019
adidas Originals and NTS announce DON’T ASSUME collection

NTS Radio and adidas Originals have teamed up for an eight-piece capsule collection based on their shared appreciation for home-grown spirit and local culture - inspired by the local football scene.

Entitled “DON’T ASSUME”, the premium lifestyle collection consists of the adidas Originals latest ‘SPRT’ tracksuit, home, away and goalkeeper jerseys matched with shorts. It’s completed with a premium paneled hooded sweatshirt that features subtle graphical detailing.

Keeping things local, the goalkeeper Jersey features Hackney’s cult Caribbean restaurant ‘Peppers and Spice’ as a sponsor, as recently featured on the late Anthony Bourdain’s TV series Parts Unknown.

The name “DON’T ASSUME” is a long-standing tagline for NTS. It’s a line borrowed from a free-jazz LP by singer Maggie Nichols and pianist Peter Nu, released on Leo Records in the late 80s. NTS has and continues to embody this attitude, working with as wide a group of artists and partners as possible, representing all styles of music, culture and people.

When teaming up for a Don’t Assume range, NTS selected a diverse group of residents, friends and family as models, representing the inclusivity at NTS. Each of these artists will also be presenting a one-off ‘Don’t Assume’ radio show live on NTS - a chance to play out different styles of music than what they’re usually known for. They include the likes of Kelsey Lu, Lee Scratch Perry, James Massiah and more. Exact dates and times can be found here.

The full capsule collection launches at 00:00 on May 25th on the NTS website.

Tayler Willson is Mixmag’s Digital Fashion Editor. Follow him on Twitter.

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