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A Fyre Festival pop-up shop opens in NYC

Fyre merch

  • Cameron Holbrook
  • 21 May 2018
A Fyre Festival pop-up shop opens in NYC

Open for one night only, a pop up shop peddling commemorative merchandise from the infamous event disaster that is Fyre Festival, is scheduled to open up today near Union Square in Manhattan.

To recap what we already know, Fyre Festival was organized by Ja Rule and Billy McFarland’s Fyre Media company. It developed an image of luxury due to a major social media campaign that had famous celebrities post on Instagram to off the festival's beach paradise offerings. Tickets ranged from $4,000 to $12,000 and the lineup featured Major Lazer, Disclosure, Skepta, Kaytranada and more. That said, artists pulled out before the festival began without any knowledge to ticket holders. Once patrons arrived, they were met with an empty beach, dismal tent conditions and bread and cheese for meals.

Festival founder McFarland was forced to plead guilty to federal wire fraud and was ordered to pay back $26 million to his investors. He also faces up to 40 years on top of $100 million worth of civil lawsuits. Hulu is also creating a documentary series about the festival fiasco.

The pop-up shop is set to open up today at 873 Broadway, 6th floor, from 6 pm to 9 pm. "It's amazing what you can find at auction these days!" boasts the press release from pop-up shop organizer.

No clothing or merchandise from the pop-up shop is available for preview, but pieces of authentic Fyre Festival gear have been known to go for as much as $300 on eBay.

Cameron is Mixmag's US Digital Staff Writer. Follow him on Twitter here

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