Sian gets back to his roots: “Remember why we got into this, or what’s the point?”

For sure! It’s easy to find. It’s in your fucking face.

It’s all over the radio, at the festival your friends are going to. Anytime I’ve played Electric Zoo or EDC, I’m at the stage and looking at those kids, and they wander over to stage two and they might get smashed with a groove for three hours by Loco Dice. You can see them, they’ve changed. They walk away from that night like, "That’s something new." It’s really an amazing thing.

They don’t call it underground for nothing, you’ve got to dig in the underground to find this.

Exactly! Even if we get 30 per cent of those kids, that’s a huge amount of people. We’re seeing the benefits like never before - we would have never been able to pack Exchange in LA or bigger clubs like that, but now those kids, who were all into trance or EDM a few years ago, are finding out about us. It's the foundation of a lot of what we do and EDM gives us those opportunities to be able to access all those crowds and convert a few of them.

Back to this new album ‘Capital Crimewave’, do you think people are going to be surprised?

Yes definitely, I think if people followed what we’ve been doing then it’s not such a big jump. Some of Octopus’s fans would also be fans of harder hip-hop stuff, they’ll also be open minded about all kinds of experimental music. I don’t think they’re going to be too wigged out, but for those that don’t really know what we’re about, we might lose some of those fans, but gain some more of the festival goers. That’s how I see it going already, from promoting this music over the last few weeks. The kind of people that are coming to us are the kind of people who would maybe also listen to Bonobo or Modeselektor. Or just good music in general, not so specific.

It’s a risk. I know that it’s a big risk, but we made a conscious decision that we’re not afraid to lose a couple of the bedroom DJ kind of techno fans in order to access the kind of fans that are just festival goers. We’ve seen that already that there’s more of those into it than the people that just buy the Beatport Top 10. This type of diversity will allow us to grow into a better label.

What else are you looking forward to in 2017?

We’ve got a release from Pirupa coming up. Also we’re going to do some more stuff from a new artist we’ve signed. He’s really interesting, he’s building this killer live show. We have another from Victor Ruiz, and a solid EP by Jay Lumen. It’s a monster. It’s almost like 90s trance sounding, if you can imagine that. Plus a bunch of other stuff too.