New Balance and Patta unveil their "Runs in the Family" Lookbook - - Mixmag

New Balance and Patta unveil their "Runs in the Family" Lookbook

A lookbook showcasing a collection inspired by sport and music

  • Tayler Willson
  • 2 August 2019

Following their recent collaboration with Dutch label Dekmantel, Patta has hooked up with New Balance for a new, vibrant lookbook.

The release is a part of New Balance’s “Runs in the Family” campaign, with the imagery shot at a recent Patta x New Balance Cup held on a beach in the Netherlands.

The collection includes a reworked 997S - that comes in a “Castlerock / Amazonite” colourway - as well as the iconic 997H. The lookbook also features a number of apparel offerings that can be seen on the Patta-affiliated brass band - The Originals - who feature throughout.

It was also announced that this collaboration marks the start of an ongoing partnership between the brands that will continue to develop over the coming year.

Some more shots from the lookbook can be seen below, while there’s also a full recap of the annual Patta x New Balance Cup on the former’s website.

Tayler Willson is Mixmag’s Digital Fashion Editor, follow him on Twitter

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