Features
Inside Mixmag and San Miguel's summer fiesta at London's Number 90 Hideout
Fly San Miguel transported us to the Balearics – quite literally – with a party that started in London and ended in Ibiza
On Thursday, May 15, Mixmag and San Miguel teamed up to throw the ultimate summer fiesta right in the heart of London's Hackney Wick, taking brand new venue Number 90 Hideout for a spin. Fly San Miguel transported us to the Balearics – quite literally – with a party that started in London and ended in Ibiza, as a lucky few were selected to fly to the White Isle the very next day.
With a line-up curated by Mixmag, Fly San Miguel offered guests the chance to climb aboard and travel from check-in desk to sun-soaked terrace and down into the chaos of the club, with a slew of special guests providing the soundtrack. Over the course of five hours, Tibasko, Paige Tomlinson, Storm Mollison, and Eats Everything stepped behind the booth to bring those peak summer vibes directly to east London, shelling everything from classic house to roaring club selections.
This fiesta came with a twist, challenging the spontaneity of partygoers while celebrating the "adventurous spirit of Ibiza" when winners were selected to fly to the White Isle the following day, marking the launch of San Miguel’s new ‘Spanish Summer, No Matter Where’ campaign.
“A third of the UK population (33%) would love to live more like the Spanish — embracing spontaneity, sun and connection," says Senior Brand Manager of San Miguel in the UK, Ed Hussey. "Fly San Miguel is our invitation to do just that: to break free from the everyday, say sí to new adventures, and prove that a Spanish summer feeling can be found anywhere — even on a Thursday night in Hackney Wick.”
With ice-cold cervezas and Ibiza-style spontaneity in tow, this was one party to remember. Check out some more photos from one of London's most daring parties, Fly San Miguel, below.

