Absolut have linked with celebrated party purveyors elrow to organize a new music festival on the island of Ibiza featuring a host of dance music's world-renowned artists. Headlining the event will be Seth Troxler, Gideön and a DJ set by Hot Chip along with many more.
Taking place July 31 at Cova Santa, the new Ibiza-based festival The Gardenarium promises to deliver elrow's iconic ethos with high-energy performances paired with immersive experiences. In collaboration with Absolut, the line-up marks a clear departure from the tech-house focused sound that elrow is famous for and joining Seth Troxler, Gideön and Hot Chip are Virginia, Heidi, Horse Meat Disco, Raw Silk, Beating Heart Collective, Ion Pananides and Tony Varga.
It's one of of their most eclectic line-ups to date and Absolut have strived to create something truly unique and against the grain and when combined with elrow's dazzling display of visuals, there really isn't anything like this on the White Isle at the moment.
Earlier this year, elrow announced its partnership with Absolut and detailed their plans for the future. The Gardenarium sets the tone for what's to come throughout the next year, as it's just one of 30 festival and nightlife experiences they plan to host in 11 global markets.
Jo Vidler, elrow’s Creative Director, expressed excitement for the new collaborative events that the party organizers will showcase with Absolut: "We are really excited to be partnering with Absolut on not just our touring parties and festival shows, but also to be creating a truly co-curated event, with The Gardenarium which will be one of a kind. It has allowed us to experiment with different styles of music, art and performance, whilst keeping the wild, chaotic and immersive experience of elrow.”
With elrow being known for providing the most awe-inspiring and unimaginable settings for its dancefloor excursions, the organizers have shared some information on what to expect. The unique setting will be inspired by nature and the power of imagination, with artists performing against a backdrop of unusual and creative atmospheres.
An array of intimate and immersive areas will make up The Gardenarium grounds, including Imagination Exploration Workshops hosted by Ibiza collective Cosmic Pineapple, Imagination Life Drawing sessions with local artist Dolly Gorman, pop up picnics with Amoreavor and characters from The Gardenarium and The Gardenarium Concierge by Shotgun Carousel, the female-led multi-disciplinary collective who will be bringing to life the imaginative wishes of guests at Cova Santa. The evening will culminate with an epic Masquerade ball performance in an immersive celebration of what it means to be human.
The Gardenarium goes down on July 31 at Cova Santa. View the video below for a glimpse of what to expect and find tickets here