Elliot Adamson's thunderous house is making an Impact

It seems you're very much a product of the digital age. Do you think it's easier to get noticed that way with labels?

I think labels are just becoming a little less relevant overall, for a minute anyway. It used to be labels that broke an artist, then it was the blogs, then it was the labels again, now it's the fucking 'Identification of Music Group on Facebook', it's absolutely daft. Getting your audience is definitely done on the ground now and then labels will peak their ideas once that audience is in place. No matter how good your music is, if you have less than 100 followers on SoundCloud you're gonna have a very difficult time getting good labels picking your music up. Most of gaining that audience for me probably came from having the right people playing the records – mostly Patrick, thanks Patrick – and then people realising they can't get them. You can't really be a flash in the pan until you get in the pan, so to speak.

You banter is pretty decent and you have a very strong online persona. Is that conscious or is that just how you want to be?

My New Year's resolution was actually to talk to people a bit more this year, it should've actually been "stop being a twat on Twitter". I think I'm just quite an open person, I used to get a load of stick from people saying "wind your neck in on the internet", "stop being like that", "you're turning off people from working with you" etc, but for some reason they aren't in my inbox with that kind of crack like they were last year. Maybe I have piped down, maybe not, I don't really know. I read somewhere once that embarrassing yourself can make people feel more open when meeting you, and I definitely do a lot of embarrassing stuff and people are definitely really open when meeting me so maybe it's that. I've never met someone and have them greet me like "hey, asshole" – not yet, anyway.

What's coming up with Edible and Man Power's label?

We're doing some music together and that! Two EPs out in the next three months with those guys, exploring two different veins of my work, really excited to be putting out some of my weirder productions with Me Me Me and people have been waiting bloody ages for that 'Still Workin' EP. This won't be the last time working with either label too.

What gigs are you excited about?

All the ones I can't talk about!

What's your best joke?

It's a common misconception that I'm actually funny.

Anything else you want to add?

Whatever you've heard or read about orgies and drugs, it's all true.

Funster is Mixmag's Deputy Digital Editor. Follow him on Twitter