DIY videos are the launchpad for your new favourite underground house tracks - Comment - Mixmag

DIY videos are the launchpad for your new favourite underground house tracks

YouTube is a breeding ground for burgeoning video artists who use banging new tracks to soundtrack their art

  • Louis Anderson-Rich
  • 3 July 2017
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The New York-based producer knows what he’s talking about. The video for his track ‘Fade Away (vocal)’, which was created by OOUKFunkyOO, has received over a million hits and led to the track being signed for a vinyl release on Scottish label Craigie Knowes.

“These channels are modern bards of the underground,” explains producer X-Coast, real name Bojan Cizmic. “Their role as a group is very important at this time, since I see these channels and the people behind them as promoters of underground sounds.”

Cizmic found himself with a whole new music project after he had a video put to his track ‘Mango Bay’. Another OOUKFunkyOO production, the 90s-inspired rave track is set to an old clip from MTV show The Grind and became popular because of an online gaming community who would blast it during their Twitch streams. The song became so popular among players it even spawned a batch of other fan-made videos, a trend that epitomises the internet culture that surrounds lo-fi house.

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