DIY videos are the launchpad for your new favourite underground house tracks

There’s no doubt that the likes of Moskalus, Hurfyd and OOUKFunkyOO are not only injecting colour into the world of dance music with their videos, but also providing a service for the artists. None of the artists we spoke to are precious about their music being used in this way, and all believe the exposure offered outweighs any negative aspects. The popularity of these videos has even opened up new ways to premiere tracks. The Internet’s all-conquering populist ideals have brought together artists in an organic way once again and that should be commended.

“Yes, it’s really flattering to have people ask me for permission to do a video, a creative and visual interpretation of my songs, I mean, how can it not? It must have inspired them in some way. I usually have an idea or a story behind most tracks, but it’s always interesting to see how someone else interprets it,” DJ Seinfeld says.

The DIY video is adding a new element to a style of music that has mostly been listened to in dark clubs rather than watched in the comfort of your own home. It’s changed the way house music is consumed in the 21st century.

Louis Anderson-Rich is Mixmag's Digital Intern. He doesn't post to YouTube but he does to Twitter