The platform launches this Friday May 29, with EGG London being the first nightclub partner. New clubs, artists and events will then be added on a weekly basis.
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Clubify is the first platform to be released this month as part of the UNIFY Group, which has new projects - Gigify (for live music), Yumify (for food and hospitality) and Artify (for artists, galleries and museums) launching soon. Clubify will collaborate with nightclubs, DJs, record labels, festivals and more to deliver a wide range of virtual party experiences.
A multi-channel platform, Clubify will run on a subscription or video on demand basis, with subscriber fees being redistributed fairly back to the music industry.
The press release for Clubify reads: "As we all know, in a very short space of time, the spread of COVID-19 has put the whole world in an extraordinary situation, stopping us all in its tracks. It’s a strange time for everyone but we particularly feel for those in the creative industry who have been left with an uncertain future. Helping us to save our scene, Clubify have found a way to support the electronic music industry - by bringing the club experience to you."
Clubify's live streaming platform launched at 10pm BST on May 29 with EGG London featuring Mark Knight, Danny Howard and Dave Seaman and is available to watch on demand here. Clubify is also giving away some free passes via its Facebook page.