What pill presses tell us about pop culture

2006-2009:

The rise of Lacoste, BAPE and Oakley put a major increase in their logos used in the drug market. During these years, these standout brands were on trend with teens and young adults. Namely, Lacoste collared shirts, the infamous BAPE zip-up and Oakley sunglasses.

2013-2016:

Adidas The comeback kid of the decade is Adidas. Deals with stars like Pharrell and Kanye boosted its market sales, as well as the rise of interest in Stan Smiths. Y-3, also under the Adidas umbrella, became buzzy due to the growing trend of futuristic, minimal streetwear. In 2015, Adidas hit a record high producing just over 300 million pairs of sneakers that year and additionally, becoming one of the most widely used logos for pressing tablets.

Supreme Over the last few years, Supreme has reigned as the top-of-the-line streetwear brand. UK's GQ Style called it "the coolest streetwear brand in the world right now". Stars like Kanye West, Drake, John Mayer and Frank Ocean have made high-profile appearances completely decked out in Supreme from 2012 to now. Around the same time frame, Supreme rapidly started launching new flagship stores for the first time since the late 90s, opening locations in London, Japan and with a new addition set to arrive in Paris soon.

Nike In 2012, Nike hit a major brand milestone with its biggest sales growth to date. The brand jumped 14 per cent in annual revenue, hitting just under $24 billion. Nike has seen an incredibly consistent rise in sales over the past three years, earning a record $30 billion in 2015.

The North Face The North Face logo first appeared with mass production as a pill in 2013. That same year, the company sought to shift their brand model to year-round athletic wear with the introduction of the lightweight 'Thermoball' jacket. Aiming to compete with Nike and Underamour, the brand went on to produce more versatile pieces over the next few years seeing operating profit margins rising 90 basis points in 2014, a 10 per cent revenue climb in 2015 and becoming one of the most popular presses.

Sydney is Mixmag's US Digital Content Editor and went through over 1000 pages of pill reports for the sake of content. Follow her on Twitter here