News

Yaeji and Pac-Man link-up for ‘PAC-TIVE’ track

The collaboration is littered with samples from the classic game

Yaeji has collaborated with Pac-Man on ‘PAC-TIVE’, a new track which samples sounds from the classic game.

The video for the track is directed by WEIRDCORE, who has collaborated with Aphex Twin in the past, and the track also features DiAN. The track comes as part of a new Pac-Man campaign, bringing the retro game into the modern day.

Read this next: Video games are influencing a generation of electronic music innovators

The animated video stars Woofa, Yaeji’s ‘animated companion dog’.

Yaeji spoke about her connection with Pac-Man: “Pac-Man is a game my parents and I can both remember playing in arcades growing up. It connects me to my previous generation and possibly to future generations too.”

Read this next: How Yaeji found her voice

Find the video below.

Tope Olufemi is Mixmag's Digital Intern, follow them on Twitter