Watch industry experts discuss the relationship between brands and music

It's 2016 and the relationship between music and brands has never been tighter. Working with brands is now a major revenue source for artists, as important as selling records or tickets to shows.

The Cannes International Festival of Creativity has posted a panel discussion that explores this bond between music and brands to YouTube. Top industry figures are involved and the 12-minute talk goes in deep on marketing in today's climate.

This year, Cannes Lions launches Lions Entertainment, a two-day event that covers this massive topic and more. It takes place in June, check the discussion below and find more info on Lions Entertainment here.