Watch industry experts discuss the relationship between brands and music
The insight comes courtesy of Cannes Lions festival
It's 2016 and the relationship between music and brands has never been tighter. Working with brands is now a major revenue source for artists, as important as selling records or tickets to shows.
The Cannes International Festival of Creativity has posted a panel discussion that explores this bond between music and brands to YouTube. Top industry figures are involved and the 12-minute talk goes in deep on marketing in today's climate.
This year, Cannes Lions launches Lions Entertainment, a two-day event that covers this massive topic and more. It takes place in June, check the discussion below and find more info on Lions Entertainment here.
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