New Balance and Aries collaborate on the Made in England 991
A florescent rework of an iconic silhouette in the New Balance archive
Aries and New Balance have teamed up to work on two interpretations of the Made in England 991 trainer to launch on October 25th.
The project includes a new take on the iconic New Balance 991 model and an accompanying capsule collection of featuring graphic jersey pieces.
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Each 991 colourway exhibits a vibrant and diverse array of materials including pearlised leather, fluorescent mesh, bright yellow suede and a bespoke branding insock. Crafted at the historic New Balance Flimby factory in Cumbria, where the sportswear brand has been making footwear since 1982, the New Balance x Aries 991 combines an innovative take on a model with a long-standing heritage.
The collaboration takes inspiration from the time when sportswear became fashion and the outsider perspective of a particularly British style of tribal streetwear. The trainers and collection feature luminous colourways and bold logos across short sleeved and long-sleeved tees, sweatshirt and sweatpants and socks.
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The trainers will retail for £220 and the apparel is priced from £30 - £170. Both will be available to buy online at www.ariesarise.com.
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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter