Kraftwerk founder Ralf Hütter calls social media "very banal" and talks new technology
The pioneer sticks to composition and intensity over modern fads
A new interview with Kraftwerk's Ralf Hütter via The Guardian discusses the music innovator's original expectations as an artist, the utility of social media and technology and being a global phenomenon.
In the rare and exclusive piece, the Kraftwerk founder remembers his early doubts of ever becoming known, let alone influential as a German pop musician in the late 60s: "the second world war had left Germany disconnected from its musical past while Britain and the US were busy redrawing the map", he explains.
Famous for forging strides in the digital world, Hütter discloses a refreshing view on the current and modernizing outlets of today's music industry:
"Basically, nothing has changed. It's still all about composition. It's always been like this. There have always been speakers, radio speakers, televisions. A little more now, but it's [still] all about intensity. All the rest is just noise."
On the topic of social media, Ralf dismisses the so-called vital component of the current generation: "It's basically... very banal. Too much nonsense".
The exposition continues to discuss Hütter's esteemed career and achievements, focusing on his legacy and Kraftwerk's ongoing worldwide success despite its absence of new releases in almost 15 years.
[Via: The Guardian]
Sydney is Mixmag's US Digital Content Editor. Follow her on Twitter here