Kano, adidas Originals and JD Sports link for ‘3 Bar Superstar’
The trio have come together to give a platform to some undiscovered talent
adidas Originals and JD Sports have collaborated with grime legend Kano in a campaign to celebrate the iconic Superstar trainer, with a competition entitled '3 bar Superstar’.
The rapper - who’s given over his track ‘Pan Fried’ - has wiped out 3 bars and invited an undiscovered talent to submit their own 3 bars in its place.
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This campaign is part of adidas Originals’ celebration of 50 years of the iconic Superstar – a shoe which has transcended time and culture worldwide – and follows adidas’ Originals global message ‘Change is a Team Sport’ launched in February this year.
The thinking behind the opportunity is to allow entrants to be heard as the new voices of today’s culture. The winner will win a recording session to drop the 3 bars, and be mentored by Kano himself.
Applicants will be able to record their 3-bars and broadcast their lyrics through the JD website or by visiting one of the recording booths that will tour London, Manchester and Birmingham.
Applications will open on 13th February at JDsports.co.uk/3barsuperstar.
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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter