IKEA is launching a record player and "music party" collection
"Everything you need to throw a really good music party"
IKEA - yes, the furniture store - is the latest and possibly least expected new contender in the music hardware pool.
According to a press release, IKEA has teamed up with Teenage Engineering, a creative collective with a focus on designing electronic instruments and speakers to create the upcoming FREKVENS collection (Swedish for "frequency"). The collection, which is meant to provide "everything you need in order to throw a really good music party wherever you are", is said to include a vinyl player, an electronic choir as well as party lighting.
The idea behind FREKVENS is to cater to the young party people of the world. “We know that for younger people, spontaneity is key," says Michael Nikolic, the creative leader at IKEA Range & Supply. "The idea of gathering some friends could become a reality in minutes. What is then needed at home? Or maybe you want to bring along the party somewhere else? Together with Teenage Engineering we want to explore the possibilities of bringing the party with you and what else you need for a great party.”
The FREKVENS collection will be available in stores globally by February 2019.