Streetwear meets ‘The King of Beers’
The collaboration sees the iconic beer brand’s colour palette used for an apparel collection
Streetwear brand HYPE have teamed up with the iconic beer brand Budweiser to release a special clothing collection based on the latter’s distinctive colourway.
Boasting a collection of tees including an oversized silhouette shape, each piece features a red, white, navy and silver hint, paying homage to Budweiser. The collection also features sweat sets, a cuban-collared shirt with an all-over print and matching basketball shorts.
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There’s also room to Introduce the first Budweiser can-shaped backpack, that boasts a removable dual-logo bottle opener puller too. What’s more is that the bag comes with a premium inner-finish that acts as a cooler bag.
Paying close attention to detail, each garment embraces a co-branded hem tab, alongside contrasting neck and sports ribbing, branded panel and micro taping, poly tricot and cotton fabrics entwined with a screen print finish.
Ahead of the release, HYPE and Budweiser are hosting a party at Kachette, Old Street, EC1V 9LP on November 14th, from 18:00PM - 22:00PM. The collection will be available online on the same day.
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Tayler Willson is Mixmag's Digital Fashion Editor, follow him on Twitter