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These Roland TR-808 Adidas are fully functional

Designed with the beat-maker in mind

  • Harrison Williams
  • 3 May 2017

NYC based creative marketing agency Neely & Daughters have developed TR-808 inspired Adidas sneakers that are fully functional.

Designed and constructed as part of the “Just for Kicks” creative challenge, the custom Mi Adidas are called the Neely Air Roland TR-808: Disturb the Peace.

Inspired by Roland’s iconic drum machine as well as break dance culture and the police code for disturbing the peace, “808”, the shoes feature volume control and six different pre-programmed settings.

As these were built specifically for the “Just for Kicks” creative challenge, only a prototype exists and they are not available to purchase.

For more on the TR-808, watch a documentary chronicling the history of the influential drum machine or play the in-browser version here.

View the gallery above for a detailed look at the Neely Air Roland TR-808: Disturb the Peace.

Harrison is Mixmag's East Coast Editor. Follow him on Twitter here

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