The Weeknd teams up with Puma

Already listing a hefty number of established artists ambsassdors including Rhianna, Krept & Konan and Rae Sremmurd, under their roster - The German brand now look to Tornoto Native and Grammy-winning artist The Weeknd as their new partner.

Recognised for his laid back, casual streetstyle, the brand acknowledge the lyricist as a perfect fit to head up the ‘Run The Streets’ campaign, which launches in November.

Shot by photographer Mark Seliger in LA and Toronto, the campaign sees The Weeknd sporting Puma’s latest sports tech apparel including the Ignite Evoknit and Ignite Limitless footwear, as well as Evo apparel.

The partnership will also include a collaborative collection, which will encompass The Weeknd’s steetstyle aesthetic, with influence from his ‘XO’ label.

For more information head over to the Puma website.