Technics’ first batch of SL-1200 turntables sells out in half an hour
The Japanese market didn’t balk at the hefty cost
Technics’ first run of limited edition SL-1200GAE turntables, comprising 300 units, sold out in Japan within 30 minutes yesterday.
Japanese buyers were undeterred by the 50th anniversary models’ high price tag of ¥356,400, which converts to £3,300.
A Panasonic representative told Sankei Shimbun: “I didn’t think the price was too high as we have confidence in our brand, but I didn’t expect them to sell out so quickly.”
A further 900 turntables will be produced and sold for the international market, with UK outlets currently taking orders at the price of £2,700.
If you have the patience to wait, the slightly more affordable SL-1200G range is slated to arrive later this year.
You can read Technics CTO Tetsuya Itani’s explanation of the cost of SL-1200 decks here.
[Via: Fact and Tokyo Reporter]
Patrick Hinton is Mixmag’s
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