69% of vinyl buyers say they want more environmentally friendly records

69% of vinyl lovers say they would buy more wax if it was more environmentally friendly, a new study has revealed.

The survey, which was conducted by physical music broker and manufacturer Key Production, has highlighted the increasing demand for environmentally friendly music — with a further 77% of respondents saying they would pay a premium for reduced-impact records.

The study also suggests that vinyl buyers "don't seem to notice" the perceived change in quality from heavier records, despite 180g vinyl often being "distributed as the more valuable product, due to its increased heft and perceived richer audio quality."

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According to research from Key Production, 180g vinyl requires more energy to produce and therefore has an increased environmental impact.

Karen Emanuel, CEO of Key Production has said, “As consumer awareness of environmental issues continues to grow, it is evident that there is a substantial market opportunity for eco-friendly vinyl records.”

She continues: “Regarding 180g records - while this is often seen by the industry as a more sought-after product, this survey shows that the industry is getting it wrong as consumers aren’t valuing the weight as they think.

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"High-quality records can be made at 140g, and this slightly lower weight can have a hugely positive impact across the whole supply chain."

Environmentally friendly vinyl sales are already becoming increasingly popular, with Billie Eilish releasing her latest album ‘Hit Me Hard and Soft’ with a sustainability plan using bio-attributed vinyl and packaging from recycled materials.

The news comes following another survey from Key Production which revealed that 59% of young people listen to physical music at least once a week.

For more information on environmentally friendly vinyl, and to read the full report, head to Key Production's website.

Jamaal Johnson is Mixmag's Digital Intern, follow him on Instagram