Stormzy's latest accolade is the AIM Innovator Award - News - Mixmag
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Stormzy's latest accolade is the AIM Innovator Award

"How can you be better than me? Shut up"

  • Dave Turner
  • 15 August 2016

South London MC Stormzy has added another trophy to his cabinet, this time in the form of the Innovator Award courtesy of the AIM Independent Music Awards.

Following last year's BET Awards success, the 'Shut Up' star is set to collect his latest accolade, which celebrates "the achievements of an artist, label or businessperson pushing the boundaries of independent music", at the ceremony on September 6.

AIM Awards host Mistajam has praised the 23-year-old for his achievements, which includes his 'Shut Up' freestyle reaching number 8 in the UK charts.

"There is no better candidate to win this award than Stormzy. Statistically, creatively, culturally and physically; no other artist has taken the traditional music business model of how to make, market, create, break, tour and monetise a new musical artist and flipped it on its head in the way Stormzy has in the last 24 months.

"He has forged a new path for his peers to follow and he's done it all with no major backing and before his 23rd birthday! He's not only set the bar, he's redefined it.”

Skepta, Flume and Radiohead are among the AIM Awards artist nominees, while Ninja Tune, Because Music, Moshi Moshi, Bella Union and Epitaph/ANTI contest the Independent Label of the Year award.

Stormzy's got an album in the works right now, but while we wait he's treated us to a new slow jam, 'Birthday Girl', which can be listened to below.

Dave Turner is Mixmag's Digital News Editor, follow him on Twitter

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