Spotify has started allowing labels to place songs in user playlists
The trial looked at adding tracks to free users’ playlists
Spotify has been experimenting with a new system as part of its streaming service that allows labels to pay to include tracks from their artists on user playlists.
The current proposal is that the sponsored
songs would only appear on Spotify’s free platform – paying subscribers are not
included in the trial. Also, if your account is affected by the
advertising then you are able to opt out via your settings.
Even though Spotify has over 140 million
active users, the company has been operating at a loss and is thus looking to
widen its revenue streams. It has been rumoured that the Swedish business is
looking to float itself on the stock market in an effort to gain more capital.
"We
are always testing new promotional tools that deliver the highest relevancy to
our users," Spotify said in a statement reported by the BBC.
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