Simon Cowell's 'Ultimate DJ' show set to go ahead - News - Mixmag
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Simon Cowell's 'Ultimate DJ' show set to go ahead

Syco Entertainment, SFX Entertainment and T-Mobile have joined forces for the DJ talent competition

  • Dave Turner
  • 30 April 2014

UK music mogul Simon Cowell is continuing to build his 'talent' empire with a new competition called 'Ultimate DJ'.

The idea first emerged back in 2012, although there was some uncertainty about whether it would go ahead, but it's now been confirmed the concept is set to launch.

It will be the brainchild of Cowell's Syco Entertainment, dance music empire SFX Entertainment and T-Mobile.

Taking a different format to Cowell's other shows such as X Factor and Britain's Got Talent, Ultimate DJ will initially launch online with contestants asked to submit "productions" for fan voting via social media. It will then move on to live performances and challenges, set to take place in venues under the ownership of SFX, which is helmed by roving entrepreneur Robert Sillerman.

In a press release, Cowell said: "We have been developing this concept for a while but our partnership with SFX has been a real game-changer for this format. It made complete sense for us to collaborate with SFX with their access to the best up-and-coming DJs and their great marketing platform to build new DJ talent."

It's not the first time TV and dance music will be crossing paths, with Calvin Harris, Will Smith, Jay Z and writer Irvine Welsh teaming up for a comedy EDM show on HBO.

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