Sarah Story announces new label, club series and artist platform STORIES

Sarah Story has launched her new concept, STORIES.

Comprising of a record label, club series and space for artistic expression and forward-thinking club music, its name is taken by her surname which embodies the notion that "everyone has a story to tell", expressed through music.

Those involved in the club shows, label and beyond will be given the opportunity to exhibit, express and share these stories through the various means, whilst Story commits to championing the voice of DJs, producers and artists worldwide by providing equal opportunities without bias and instead fuelled solely by the love of "quality dance music".

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To accompany the launch, Story has announced details of the first club shows set to take place in Birmingham, London, Brighton and, in April, Snowbombing Festival. Artists confirmed to play so far include Gerd Janson, Lu.Re, Matrefakt, Demi Riquísimo and Serenda.

"I wanted to create my own community and give a platform to new electronic acts coming through in the scene," she tells Mixmag. "I’ve spent many years attending parties so I thought it was about time I started my own. This will be a friendly space for people who love dance music. I want to showcase the sounds I love and support the acts I really believe in. This will also be reflected through the record label which launches in April 2024.

"STORIES, true to its name, places a profound focus on storytelling across the entire brand. More than just a music label or event organiser, STORIES aims to cultivate an inclusive community of DJs, producers, artists, ravers, and creatives. We envision a space where everyone can collectively flourish and grow. Our platform is designed to bring forth a multitude of STORIES, ensuring that each narrative finds its voice and resonance."

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Details about the release schedule and more showcases are set to be announced, but in the meantime, find out more about STORIES here.

Niamh Ingram is Mixmag's Weekend Editor, follow her on Instagram